2018 MIPAA Kick Start Day – Introduction to motor industry PR

Great way to kick start your career in motor industry PR The 2018 MIPAA Kick Start Day received a 100% recommendation rating from those starting out in their careers in motor industry PR. This popular annual event was packed with invaluable advice and ideas. Steve Cropley, editor in chief of Autocar started the day with insight into what makes an effective relationship between PR … [Read More...]

Guild of Motoring Writers Newsbriefs

MIPAA members may be interesting in the following news and other matters from the Guild of Motoring Writers. The latest edition of the Guild's UPDATE publication is available via: https://www.gomw.co.uk/update/2018-09-10/mobile/index.html A lovely tribute to Guild of Motoring Writers' member, Don Booker MBE who died recently aged 87 can be found at: … [Read More...]

To be rescheduled – Beyond the written word. New to… Visual + experiential PR workshop

The following workshop will be rescheduled within the Autumn 2018 Professional Development programme Public relations is often thought of in terms of written content - yet, the potential of strong visual imagery and powerful events should not be forgotten. This workshop puts visual and experiential PR at the heart of campaigns and other planned activities. In particular, it offers advice and … [Read More...]

MIPAA Business Academy 2018 Professional Development Workshops

Coming Soon: Autumn/Winter 2018 workshops Following the super successful Spring 2018 professional development workshops, the MIPAA Business Academy will offer an Autumn/Winter programme for those who are New to... a series of key areas. Forthcoming workshops: MIPAA Professional Development Workshop. Kick Start Day. New to… Motor Industry PR. If you're new to motor industry PR, then get … [Read More...]

2018 MIPAA CV Show media reception supported by The Road Haulage Association

The MIPAA CV Show Media drinks reception, supported by the Road Haulage Association (RHA), moved to a new venue to celebrate MIPAA's 50th anniversary. The popular event took place in The Sky Bar at the Genting Hotel between 17:00-19:00 on Monday 23 April 2018. As ever, this was a great opportunity to catch up and network with colleagues and specialist media attending the CV Show, over a … [Read More...]

Influence and credibility – MIPAA media and influencer relationship management workshop

Presentations and roundtable discussion during the MIPAA media and influencer workshop raised a number of questions regarding influence and credibility. How do you compare the costs and benefits of working with influencers and more traditional journalists? Should PR or marketing lead on influencer relations? Are influencers celebrities, reporters, personalities or journalists? The workshop also … [Read More...]