New to motor industry PR – 2015 MIPAA Kick Start Programme

The annual MIPAA Kick Start programme offering a fast track insight into motor industry PR, took place on 18 September, kindly hosted by Volvo Car UK and sponsored by PRIME Research UK. Packed with valuable advice and ideas from PR practitioners, media and other useful contacts, the day received a thumbs up from attendees with 100% recommending attending future MIPAA events. The programme … [Read More...]

MIPAA partners with PRIME Research UK for Measurement Month

September is international Measurement Month - which MIPAA is supporting in partnership with PRIME Research UK. Measurement Month is a global education initiative, check out the programme of events and webinars here: On 3 September 2015, the Barcelona Principles (international framework for measuring communications performance) were updated. The 7 … [Read More...]

2015 Rolling Calendar of Events

*** MIPAA events and educational activities have a 100% recommendation rating from attendees *** MIPAA's goal is to offer a rolling 12 month calendar of events and activities.  You can find details of forthcoming events and how to book places via our dedicated area of the website - The forthcoming schedule for this year includes the … [Read More...]

2015 Annual MIPAA-AMWG discussion forum meeting

The annual discussion forum meeting between MIPAA members and representatives from the Association of Motoring Writers Groups (AMWG*) recently tackled topical issues, matters of concern, social media influence and a look into the future. Click here to download AMWG-MIPAA forum notes 2015 [Members are also reminded of AMWG notes 21.02.15] Kindly hosted by Peugeot Citroën Automobiles UK Ltd at … [Read More...]

MIPAA Writing Workshop

Presentations from this educational workshop focusing on essential writing skills can be downloaded using the following links. As well as 'bootcamp' advice from a range of professional media and PR writers, the event included a 'writing retreat' session where practical tasks were completed within timed conditions. Attendees were provided with an individual competency-based action plan, designed to … [Read More...]

Chairman’s news – June 2015

This is a short note. Probably the shortest Chairman’s note that I have written. Why? Because we’re all increasingly busy. So if I could ask for 30 seconds please, just for you to skim read this. It can be easy to ignore things that aren’t essential to our jobs. MIPAA may fall into that category. But it shouldn’t. Things that are non-essential aren’t necessarily unimportant. And … [Read More...]

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