“The courage of Brenda Holmes, supported by Norfolk and Suffolk Constabularies, in releasing a harrowing video that included the shocking moment when her son, David, was killed on his beloved motorcycle, has undoubtedly saved lives, and seen some good come from this terrible accident,” said MIPAA Chairman, and Porsche GB Head of PR, Mike Orford.
“This is the first time we have recognised road safety communications with the MIPAA Chairman’s Award, as we wanted to acknowledge the global impact of the footage captured by the headcam fitted to David’s motorcycle helmet. The video made an outstanding contribution to road safety by getting riders and drivers to think about their actions, as well as attracting media and online coverage across the world and creating debate about the consequences of one moment of inattention. There is no more worthy winner of the award for 2014 than Mrs Holmes and Norfolk and Suffolk Constabularies.”
Norwich motorcyclist, David Holmes, was killed on the A47 at Honingham in June 2013. A three-minute video produced by Norfolk police was released on 4 September 2014 and within 24 hours had received more than one million views. The hard-hitting film shows the moment 38-year-old David’s bike collided with a car that pulled out in front of him, and an interview with his mother, Brenda. It can be viewed at: https://www.youtube.com/watch?v=xq2xStb0R-c
The award was presented to Mrs Holmes, Chief Inspector Chris Spinks, Head of the Norfolk and Suffolk Roads Policing Unit and Laura Bagshaw, Communications Officer, Norfolk Constabulary at the annual MIPAA Christmas lunch (in partnership with Newspress) in London on 15 December 2014.
Speaking afterwards, Brenda, a retired nurse from North Walsham, said: “Although we know the video been widely viewed we cannot measure how successful it has been in terms of casualty reduction and for me this award shows that it has been of some value. I would also like to thank Chris and the team who produced the video for their efforts in this campaign.”
Chief Inspector Chris Spinks said: “It’s an honour to receive this award from industry experts. I remain astonished by the number of views the video has received and I would like to express my gratitude to Brenda for being involved. This campaign wouldn’t have been possible without the support of David’s family and from the outset Brenda showed great strength and determination in her belief that the release of this footage would make a difference. We will never know how many lives have been saved but I’m convinced that we have exceeded Brenda’s wish in that one person would have got home safely, who might not have before.”
The MIPAA Chairman’s Award is presented annually at the discretion of the Association’s Board of Directors for an outstanding contribution to public relations. Previous winners include:
- The film, Rush (2013), which captured the imagination of critics and the public alike, and was a remarkable piece of big-screen storytelling.
- James Bond (2012) for his efforts in promoting motoring and cars on film over 50 years
- Special award to Car Magazine (2012) acknowledging its 50th anniversary
- Boris Johnson (2011), Mayor of London for raising the profile of the debate around electric vehicles.
- Robert Llewelyn (2010), actor, comedian, writer and electric vehicle advocate for his enthusiasm via social media for electric vehicles.
- Chris Evans (2009), in recognition for his passion and love of motoring on BBC Radio 2 – as well as raising over £1 million for Children in Need in 2008 and 2009.
- Ken Gibson (2008), motoring editor, The Sun, for his ability to make motor industry news relevant and interesting for millions of readers.
- Lord March (2007) in acknowledgement of the success of the Goodwood Festival of Speed and Revival events which attract hundreds of thousands of motoring enthusiasts.
- Johnnie Walker (2006), Radio presenter in recognition of his support for motorists, motorcyclists and truckers during his career, most recently on BBC Radio 2.
- Ewan McGregor and Charley Boorman (2005) for popularising motorcycling through their Long Way Round global touring challenge
- Jeremy Clarkson (2004) for his unique journalistic style presenting motoring on BBC television’s Top Gear, the magazine of the same name and the Sunday Times