Update from 2018 chairman, Mark Harrison, back behind the wheel of the world’s largest motor industry professional communicators body for its 50th anniversary:
Mark Harrison, Communications Director of automotive language services and communications company, Imprimatur, has returned to the MIPAA Chairman’s driving seat that he occupied from 2006 to 2008. He is only the second person to serve two terms as Chairman in the organisation’s fifty-year history (after founding member and former Honorary Life President, Gethin Bradley (1971-72; 1976-78).
“Having been Chairman, back in my BMW days, for the organisation’s 40th anniversary in 2008, I am really proud to be back in the ‘hot seat’ again for its 50th celebrations,” says Harrison.
“A decade ago, I can honestly say things were a lot simpler. With a fundamental transformation of the motor industry underway, the importance of professional communication and public relations has never been greater.”
“As MIPAA turns 50, we are witnessing a fundamental transformation that affects everyone working in the motor industry from new recruits to executives in the C-Suite. MIPAA helps its members face up to this challenge and going forwards, we will reinforce the organisation’s power for good by raising our standards in providing educational initiatives, professional networking and leadership development.”
“It is great to be working towards this goal with fellow directors: Deputy Chairman, Gavin Ward (Media Relations Manager, BMW Group UK); Finance Director, Sara Robinson (Senior Press Officer, Kia Motors); Membership director, Craig Cheetham (Director, Newspress Creative); and Heather Yaxley MIPAA’s general secretary and ex-officio director.”
“Launched in 1968 as the “Spoke ‘n’ Wheel”, MIPAA has been through three name changes, appointed 28 Chairmen (including two women) and became a company limited by guarantee in 2005. We will be sharing more of the history over the coming months.”
“As part of the 50th anniversary programme, the board is planning a special event to celebrate the past half-century of Britain’s motor industry and the contribution made by professional communications.”
“To start the year, we’ve launched a career development programme for interns and graduate recruits with the first of our new educational workshops. This initiative also features a talent forum and an ambassador scheme, designed to help underline the benefits for young communicators in developing their careers within the motor industy.”
“Later in the year, we will be introducing a ground-breaking Leadership Development Programme focused on developing managerial capabilities and addressing operational challenges within the contemporary working environment.”
“Other headline activities for 2018 include a thought-leadership guest speaker at the Annual General Meeting in March; a Summer PR Masterclass looking at best practice in workplace wellbeing and organisational responsibility; and an Autumn Annual Conference examining the communications implications of technological developments.”
“I look forward to meeting members at these and other events in our calendar.”
The Motor Industry Public Affairs Association comprises 400 professional communicators who represent major automotive brands, vehicle manufacturers, suppliers, consultancies and other institutions connected with the sector, in the UK and overseas. Details of membership can be found at: http://www.mipaa.co.uk/membership-join-us/
MIPAA provides professional educational initiatives that have a 100% recommendation rating from attendees, alongside networking and social activities.
Further details of forthcoming events can be found via: http://www.mipaa.co.uk/mipaa-events-and-activities/.